Hosted by: Museum der Moderne, Salzburg, Austria
Date: February 5-6, 2025

About this edition of the lab:
The Lab will help you get out of your institutional perspective and work on becoming more relevant through storytelling. Across the 2-days you will explore different approaches to digitally-enabled engagement and knowledge sharing to support (younger) communities in your city who are finding their place in the world. We’ll explore concepts such as empathy, inclusion and how we can have constructive and meaningful conversations online and offline.

What happens in the lab:
The lab is interactive and hands-on. We ask you to bring a project idea, for which you will develop solutions that are innovative and grounded in common-sense. You will receive input from your facilitators as well as international speakers from museums and media organizations. 

The lab is a safe environment for discussions, provocations and thinking in new ways. It is a chance to address barriers and explore opportunities that can help you move forward by creating good practice in a focused way.

What you will achieve:
- Learn how to build closer, meaningful ties with communities using storytelling
- Gain new perspectives and clarity on digitally-enabled engagement
- Craft an experiment for your project that you can immediately run
 
Who can take part?
In each edition of the lab, we invite forward thinking organizations who have a real desire to change. The lab is open to eight organizations from museums, culture, media, and local government.  You must first submit an expression of interest using this form. Once selected you will be asked to share details of individuals taking part. Every organization is encouraged to send three staff members who represent different departments or roles. Nominated staff members should fill this form together.

Facilitators:
Dr. Abhay Adhikari (The Netherlands)
Dr. Anja Gebauer Negri (Austria)
Prof. Dr. Dorothée King (Switzerland)
Dr. Etta Grotrian (Germany)

Guest Speakers:
Amanda Aronczyk (USA)
Kush Sethi (India)
Diane Dever (United Kingdom)